INTB 2033 - Global Marketing

Description
This course will focus on issues related to global marketing and their impact on strategies for successful commerce in a global environment.

Pre-Requisite
NONE

3 Credit Hour(s)

Contact Hours
45 lecture hours

3 Faculty Load Hour(s)

Semesters Offered
On Demand

ACTS Equivalent
N/A

Grade Mode
A-F

Learning Outcomes
Students completing this course will:

Describe how marketing on a global scale is affected by cultural differences.
Identify how cultural differences can aid in proper marketing campaigns.
Analyze cultural differences to determine appropriateness of marketing approach.
Use reasoning skills to solve assignments that will further their understanding of the complexities involved in international business.
Identify how cultural differences affect marketing of products and services

General Education Outcomes Supported

Students gain greater awareness of cultural perspectives.
Students can write clear, coherent, well-organized documents, substantially free of errors.
Students can read selections at the college level.
Students can employ a variety of sources to locate, evaluate, and use Information.

Standard Practices
Topics list

Cultural Differences in Marketing
The Marketing of Goods and Services Globally
Launching a Marketing Campaign

Learning activities

This course requires additional work that may need to be completed out of class or in a virtual or on-campus lab.

Assessments

Exams, literature reviews and, research papers

Grading guidelines

A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 59 & below